Latest Technical: – the Rubicon Project, Inc., (NYSE: RUBI)

On Thursday, January 02, 2020, the stock (the Rubicon Project, Inc.) created a change of 10.78 percent Gain () and closed its last session of business at $9.04. the Rubicon Project, Inc., belongs to Technology sector and Application Software industry. The relative strength index of the stock stands 62.4.

Historical Performance Review: To understand the smudge picture investors will must to look a little deeper. The the Rubicon Project, Inc. has shown a five days performance of 4.63% and thirty days performance stands at 16.8%. The stock has shown a ninety days performance of 9.58% and a six months performance stand at 39.51%.

Market Capitalization/Outstanding Shares/Intraday Volume: The company’s Market capitalization is $437.26M with the total Outstanding Shares of 48.37M. Market capitalization refers to the entire dollar market cost of a company’s outstanding shares. Referred to as “market cap,” it is determined by doubling a company’s shares outstanding by the current market price of one share. Outstanding shares refer to a company’s stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s officers and insiders.

The the Rubicon Project, Inc. exchanged hands with 2935112 shares compared to its average daily volume of 764.85K shares. Total volume is the number of shares or deals that point towards the overall activity of a security or market for a given period. Volume is an important indicator in technical analysis as it is used to measure the relative worth of a market move. If the markets make a firm price movement, then the strength of that movement depends on the volume for that period. The higher the volume during the price move, the more significant the progress.

Institutional Ownership/ Insider Ownership: the Rubicon Project, Inc. institutional ownership is held at 74.7% while insider ownership was 9.1%. Institutional ownership refers to the ownership stake in a company that is held by large financial organizations, pension funds or endowments. Institutions purchase large blocks of a company’s outstanding shares and can exert considerable influence upon its management.

P/S, P/E, P/C and P/B/ SMA50, SMA 200: The price-to-sales is a valuation ratio that relates a company’s stock price to its revenues. The price-to-sales ratio is a symbol of the value placed on each dollar of a company’s sales or taxes. As of now, RUBI has a P/S, P/E and P/B values of 2.93, 0 and 4.61 respectively. P/E and P/B ratios both are used on a regular basis by the investor to measure the value of the company and to get the right amount of the share.

Its P/Cash valued at 5.14. The price-to-cash-flow ratio is a stock valuation indicator that measures the value of a stock’s price to its cash flow per share

The stock has observed its SMA50 which is now 11.14%. In looking the SMA 200, we see that the stock has seen an 18.03%.The Company’s net profit margin for the 12-months at -19.6%. Comparatively, the company has a Gross margin 60.1%.

Profitability Ratios (ROE, ROA, ROI): Looking into the profitability ratios of RUBI stock, an investor will find its ROE, ROA, ROI standing at -26.8%, -8.7% and -54.2%, respectively. Return on assets (ROA) is a financial ratio that shows the percentage of profit a company earns about its overall resources. A performance measure used to estimate the efficiency of an investment or to compare the ability of some different investments. ROI measures the amount of return on an investment relative to the investment’s cost.

Target Price/Analysts Mean Suggestion: Mostly, a price target is an individual analyst’s expectation on the future price of a security, usually a stock. There may be many price targets for only protection. Analyst’s mean target cost for the company is $11.05 while analysts mean suggestion is 1.6.

Beta/Volatility: A beta factor is used to measure the volatility of the stock. A Beta component of the stock stands at 1.66. Beta element is utilized to gauge the unpredictability of the stock.  The stock remained 4.87% volatile for the week and 5.04% for the month.